Case Studies

Strategic Marketing

Operational Excellence

Strategic Marketing

Managing all aspects related to the innovation, production, and implementation of all integrated marketing campaigns. Strategizing, analyzing, and leading the team while making sure everything runs smoothly from start to finish with clients or colleagues alike

Product Management

Operational Excellence

Strategic Marketing

Identifying the customer need and the larger business objectives that a technology, product, or feature will fulfill, defining what success looks like for the project and rallying the team to turn that vision into a reality

Operational Excellence

Focusing on running successful projects, processes, and optimization initiatives so that every function executes better, faster, and cheaper in delivering value to customers

A Swedish Consumer Durables Conglomerate

79% reduction in brand-related costs and complexities

Simplified category hierarchies to achieve a 79% reduction in series, higher ROI, and increased opportunities to cross-sell and up-sell

Challenge

79% reduction in brand-related costs and complexities

Inconsistent, complicated, inefficient series names across APAC & MEA for a leading consumer durables conglomerate

Outcome

79% reduction in brand-related costs and complexities

Outcome

Focus on elaborate, high-quality, engaging content packages that add real value to the consumer experience across their entire journey

A Leading Consumer Products Brand

75% improvement in content quality and scalability

Improved quality, scalability, and value through process improvement and higher productivity

Challenge

75% improvement in content quality and scalability

Expectations mismatch between sales and markets, with competing and higher content requests than available bandwidth for production and execution

Outcome

75% improvement in content quality and scalability

Outcome

Consolidated storytelling across Care that is aligned closely with our purpose
Re-focus resources, communication & development to ensure consistency

An American Kitchen Appliances Manufacturer

Identified US$16 mn in Net Sales NPD opportunities across APAC in 2018

Rethinking innovation:

From Product-centric Region-focused to Consumer-centric Global Mindset

Challenge

Identified US$16 mn in Net Sales NPD opportunities across APAC in 2018

Product Development Myopia: Innovation driven by R&D and Engineering, therefore, highly product-centric approach to NPD

Outcome

Identified US$16 mn in Net Sales NPD opportunities across APAC in 2018

Outcome

Global 3-5 years consumer-centric innovation roadmaps that are built on real-time data, consumer insights, and commercial inputs from across the regions (APAC, LATAM and EMEA)

A Leading US-Based Consumer Appliance Brand

40% decrease in the number of projects with 20+% increase in sales and profits

Building on Synergies:

Leveraging on Commonalities Across Regions for Global Leverage and Scale

Challenge

40% decrease in the number of projects with 20+% increase in sales and profits

Competing product requests and fragmented innovation roadmaps across 4 Regional Markets (Greater China, India, Asia and ANZ)

Outcome

40% decrease in the number of projects with 20+% increase in sales and profits

Outcome

Building on similarities, finding compromises and negotiating to identify and drive APAC-wide BIG Bets and one common APAC products roadmap for each category
Improved resources allocation and optimization of bandwidth

A Swedish Packaging Giant

Created a 187 mn liters opportunity (with potential to grow to 34 bn liters in 10 years)

Identifying New Opportunities:

Growth and Developing Strong GTM Strategy to Drive Revenues

Challenge

Created a 187 mn liters opportunity (with potential to grow to 34 bn liters in 10 years)

Declining revenue from traditional beverage categories such as juices and nectars, dairy, and soft drinks

Outcome

Created a 187 mn liters opportunity (with potential to grow to 34 bn liters in 10 years)

Outcome

Undertook in-depth analysis and market sizing study to identify unmet needs based on changing consumer behavior
Entered the flavored water category to build on the carton story around sustainability, purity and availability

Case Studies

Strategic Marketing

Operational Excellence

Strategic Marketing

Product Management

Operational Excellence

Strategic Marketing

Operational Excellence

Operational Excellence

Operational Excellence

A Swedish Consumer Durables Conglomerate

79% reduction in brand-related costs and complexities

79% reduction in brand-related costs and complexities

79% reduction in brand-related costs and complexities

Challenge

79% reduction in brand-related costs and complexities

79% reduction in brand-related costs and complexities

Outcome

79% reduction in brand-related costs and complexities

Outcome

A Leading Consumer Products Brand

75% improvement in content quality and scalability

75% improvement in content quality and scalability

75% improvement in content quality and scalability

Challenge

75% improvement in content quality and scalability

75% improvement in content quality and scalability

Outcome

75% improvement in content quality and scalability

Outcome

An American Kitchen Appliances Manufacturer

Identified US$16 mn in Net Sales NPD opportunities across APAC in 2018

Identified US$16 mn in Net Sales NPD opportunities across APAC in 2018

Identified US$16 mn in Net Sales NPD opportunities across APAC in 2018

Challenge

Identified US$16 mn in Net Sales NPD opportunities across APAC in 2018

Identified US$16 mn in Net Sales NPD opportunities across APAC in 2018

Outcome

Identified US$16 mn in Net Sales NPD opportunities across APAC in 2018

Outcome

A Leading US-Based Consumer Appliance Brand

40% decrease in the number of projects with 20+% increase in sales and profits

40% decrease in the number of projects with 20+% increase in sales and profits

40% decrease in the number of projects with 20+% increase in sales and profits

Challenge

40% decrease in the number of projects with 20+% increase in sales and profits

40% decrease in the number of projects with 20+% increase in sales and profits

Outcome

40% decrease in the number of projects with 20+% increase in sales and profits

Outcome

A Swedish Packaging Giant

Created a 187 mn liters opportunity (with potential to grow to 34 bn liters in 10 years)

Created a 187 mn liters opportunity (with potential to grow to 34 bn liters in 10 years)

Created a 187 mn liters opportunity (with potential to grow to 34 bn liters in 10 years)

Challenge

Created a 187 mn liters opportunity (with potential to grow to 34 bn liters in 10 years)

Created a 187 mn liters opportunity (with potential to grow to 34 bn liters in 10 years)

Outcome

Created a 187 mn liters opportunity (with potential to grow to 34 bn liters in 10 years)

Outcome

This website uses cookies.